Saturday 14 April 2018

The Main Features Of Co-Branded Card Programs

By Claudia Nelsson


As rapid advancements are being made within the finance and business industry; plastic money has replaced paper money; and today, we see a large number of people using a variety of debit, credit and prepaid credit cards.

One such innovation that these industries adopted rather quickly were prepaid credit cards. For this reason, many companies ought to implement a co-branded credit card program.

Defining Co-Branded Card Programs

What is a Co-Branded Card Program? Any credit card program initiated by the joint venture of more than one company or brand is considered to be a co-branded credit card program.

The program works well for all types of cards, including prepaid credit cards. This is what makes it the best option for promoting your business, as the card contains your company's logo as well as the card provider's logo, bringing better promoting and growth for both companies. Sometimes, even banks add their own logos to the card to gain more clientele for their enterprise as well.

This gives way to free publicity and exposure for your business, in return benefitting your company's growth. In addition, banks may want their logo present on the card as well, as they also aim to gain more clients.

Although companies, banks, and card providers find this as an efficient way to gain exposure among people, they are not the ones who benefit the most from it.

A card program that is co-branded by your business can offer many beneficial features for the customers. These include:

What Constitutes a Co-Branded Credit Card Program? Co-branded credit cards, when initiated with the right program, can bring a number of benefits to your business. Some of the top features of credit card programs include:

Service Charges are considerably less when people make transactions.

No Extra Fees - In most cases, a credit card program does not charge any transaction fees or continuous maintenance charges.

Easy And Free Replacement - Some card providers also provide quick and free replacement of the card if it is lost or stolen.

Additional Incentive Programs - Card providers often offer special incentives to the users of their cards and this is an added benefit to the cardholders.

Reward Programs - Most card programs will also offer incentives and rewards to cardholders, which is an additional benefit for them.

Prepaid credit card programs enable cardholders to control their expenses and avoid the pitfalls of going in debt, as they use their own money to buy things.

Co-branded card programs are the most effective and successful when merged with prepaid credit options. So get a prepaid credit card for your business today and promote your brand in the best way!




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