Tuesday 18 February 2014

How To Hold An Auction Fundraiser Successfully

By Krystal Branch


Raising money through auction of items is on the rise. This is because it is an easy way to raise money quickly for charity or business. People have used this approach for a long time now, and it is still considered as the best regardless of other existing methods. To, effectively use this approach, it is important to learn about how to hold an auction fundraiser.

When planning to organize an event to raise money, it is necessary to consider the items to be included. You should also consider the appropriate hour, this can be day or night. However, many factors will determine when the event will be held such as the target group. If you are targeting adults in the society, you need to consider their schedules.

The best way to raise money through this tactic is to have an item that is classic. The item should be rare in kind, as this would inspire people to fight for its ownership by giving more cash. You can also contact a famous celebrity to donate an item to be auctioned at the event. This trick will help because if the attendants are told that the item being auctioned is from a known celebrity, people would bring good amount of cash to own it. The rule of thumb in such events is, the item goes to the highest bidder.

To have a successful event, it is necessary to publicize it. You should ensure that the promotion is run for a good number of days, as this would help most people get the information. Do not organize a very important event like this on short notice, as much will not be achieved at the end of the day. You should ensure to use social platforms such as twitter and Facebook to bring in many attendants.

Inviting a famous personality is another way of attracting people to the fund-raising event. The role of a famous people may be just to make a technical appearance or give motivational speech to inspire people during the fund raising. The interesting part is that, these famous personalities attract people and when they give speeches, everyone would want to participate in helping raise the money.

Expert auctioneers can also be hired for these events because they have the right knowledge to manage the function better. An expert in this business will come with exceptional skills required to raise the value of the item that is being auctioned. You shouldn't worry about the cost of hiring these experts because if it is a charitable course, they can offer their services at no cost.

Another thing to consider is the security of the venue. People would come to such events only if they are assured of security. This is for the reasons that people of dubious characters may decide to rob those who have graced the occasion. So, ensure to hire security personnel for your event.

Knowing how to hold an auction fundraiser is very important. Those who are doing auction fund-raising for the first time may find it a little challenging than people who are used to organizing such events. What is important is to obtain a unique item, organize the venue, provide security and the rest will fall into place.




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