Thursday, 21 August 2014

How Can Your Business Benefit From Using Co-Branded Prepaid Cards?

By Brian Moore


Back then, paying cash was the only way a consumer could purchase goods and services, but with time that all changed. Now, consumers are able to purchase goods and services via a number of different payments methods that include debit cards, checks, money orders, prepaid credit cards, credit cards, and bank drafts.

Defining Prepaid Credit Cards. Prepaid credit cards are not your typical credit cards, as the money you spend belongs to you and not the bank. For instance, if your budget for the month is $25,000, you will deposit that amount into the prepaid credit card for later use.

What Is Co-Branding? Many businesses offer co-branded prepaid cards to their customers and employees via a prepaid credit card program. A card that has been co-branded contains two logos or brands on it. The first is your business's brand logo. The second is a logo of MasterCard or Visa.

On the co-branded card, people will find the logo of the company and the logo of the two leading prepaid card programs, MasterCard and Visa. The companies work in unison with card program providers to provide people with the opportunity to make a purchase.

You or your customers can deposit money in to the account corresponding to the card and the cardholder can then use it to make transactions from stores online as well as internationally.

It provides you with a prepaid card program that is collaborated with MasterCard or Visa, which makes the card acceptable all over the globe.

Your customers will feel at ease when using the card, as it minimizes the risk of stolen identity and leaked personal details, and in the process increases your profits.

A prepaid card program allows a business to work in partnership with Visa or MasterCard to provide customers with services similar to prepaid transactions.

- Your employees will be able to make use of their salaries in an easier and convenient manner with the help of your prepaid card program.

The prepaid card program allows employees to access their salary as soon as the company deposits it. No matter where your customers or employees are located, they will be able to use the card due to the company's collaboration with Visa and MasterCard, as these brands have garnered worldwide recognition in more than 100 countries.

By collaborating with MasterCard and Visa, your employees and customers will be able to make transactions from the card no matter where they might be present, as both these brands have a presence in more than 100 countries in the world. Thus, opting for a co-branded prepaid card is a good choice for businesses everywhere.




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