Thursday 15 February 2018

Robert Jain: The Do's And Don'ts Of Crowdfunding

By Jason McDonald


When someone raises money with the help of multiple people, they take part in crowdfunding. If you have been on Kickstarter or Patreon, just to name a couple of sites, chances are that you know what this process entails already. What if you haven't done crowdfunding, but would like to so that your project can get off on the right foot? With the following do's and don'ts by Robert Jain in mind, this will be an effortless task.

DO have a solid idea in mind. Before you even begin raising money, you have to establish what you're raising money for. Are you trying to create a new invention that will benefit the lives of others? Is your goal to develop a video game that others can support early on? These are just a few examples, but an idea is imperative to the crowdfunding process. Names like Bob Jain would be hard-pressed to disagree.

DON'T forget that visual aids matter. Let's say that, for the sake of argument, that your goal is to create a novel. You don't want to simply speak about the novel in question; you'll want to offer visuals so that people know what they're supporting. Showcasing the cover art or illustrations can go a long way in terms of creating interest. The more that you offer, in terms of visuals, the better your crowdfunding campaign will perform.

DO promote your project as much as you can. There are many channels that you can use to promote your project. Among these are the various social media networks where millions of users gather. You'd be surprised by how much attention you can get on Facebook, Twitter and other such networks. By utilizing these platforms for promotional purposes, you can draw more attention to your crowdfunding efforts.

DON'T become impatient if growth is slow. Despite some of the success stories on the Internet, not all crowdfunding efforts generate overnight success. For most people, it can take a number of weeks until the financial goal is met. Don't let slow results bring you down, as these are normal in the world of crowdfunding. Patience goes a long way, so continue to work hard and don't stray from the goal in front of you.




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