Friday 11 September 2015

Seven Real Estate Sales Strategies

By Kenya England


Selling property is one of the hardest things to sell simply because no one is going to carry a big amount of money that is enough to buy a piece of property. However, there are actually some ways to go about on how to convince potential buyers to buy property like condominium units or houses. For those who are in the business, here are a few real estate sales strategies that may help.

Now as a sales agent, there are three very common methods to prospect for potential buyers. These methods would be through friends and referrals, through cold calling, and through manning booths and giving fliers. One should try all of these prospecting methods in order to have a chance at getting prospective buyers.

Now the first strategy when selling property would be of course to get as many people as possible to be interested in this kind of thing. One should actually learn to know which type of people would be interested in the type of property that he will be selling. For example, if one is into high end condos, then the agent has to sell high end condos and the same would go for low end condos.

Now when talking to a prospective client, he has to make sure that he is not very hard sell. In general people do not like pushy salespeople and will just brush them off. However, if one is calm and gives off a vibe that he would just like to share something to a prospective buyer, then the buyer will be more receptive.

Another strategy is to make sure to time the giving of discounts. When one would want to buy property, he would always look for the discounts as different agents would give different discounts because some would get a bigger commission. The tip here is to make the buyers think that they are already twisting the arm of the sales agent and the sales agent is willing to go the extra mile.

Of course this will take a little bit of smooth talk to pull off. Now in order to convince the customer, one cannot give the discounts right away. In order to convince the buyer, one has to give the discounts one by one so that the buyer will be anticipating and will not take the agent for granted.

Once the buyer is already more convinced, then the agent may say that he will be giving another discount that would come from his own commission. A lot of agents would do this and would in turn ask the company if they could be given a higher commission rate in order to service that discount. Others would ask the company for more discounts.

It is only when the buyer may seem convinced that one can bring out the payment scheme that the company has provided. It is best to give more than one payment options so that the buyer will feel like he may choose he may do with the money. Once this is done, do not forget to collect a down payment from the potential buyer.




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